Ann Arbor is a vibrant city with a dynamic business community. Many, if not most, businesses in Ann Arbor use the internet to advertise and do business. So, it is critical for you to remember that statements made on your web site about your products and/or services are express warranties (promises) to customers. Business owners should carefully review the text of their web sites to ensure that any statements made there are factual and in line with company policy.
Statements that are absolute, which may be difficult to prove, should be avoided. Be careful not to make unconditional guarantees or excessive promises. Note that the Federal Trade Commission has specific guidelines for using such words as “free,” "warranty," and “guarantee,” whether used in advertising or on a web site.
Our attorneys are aware of the legal implications of online advertising, and can help you write or modify web content to protect your business.